After all, there's plenty of other general weight loss sites, books, programs and information products out there for people who are cool with losing only a few pounds per month and blending in with everyone else.  My advanced fat loss coaching blog, however, is for a different crowd.  This is for those who truly want to stand out...

I'm talking fitness model fit, not Joe Schmo, blend in with the rest of society crap.  This is for other fat-haters and lean body lovers (I should brand those terms).

You know, the guys who want that appealing v-taper and the girls who desire a toned, tight body without sacrificing their feminine curves; for everyone who wants to look great in their clothes and even better naked; and for those who agree that the IDEAL body is one that is lean and defined - not bulky or skinny.

If this is you, then I commend you for having great taste :)  I think lean and ripped is the only way to go and speaking from experience, I must say that life is so much better when you're lean and mean.

Face it, we live in a superficial world and having an attractive body is like having a winning lottery ticket.

I know that being in great shape has helped me get ahead in almost every area of life - from picking up girls, to receiving compliments from random strangers at the grocery store (my ego needs a lot of stroking), to being handed surprisingly quick promotions, bonuses and special treatment at pretty much every job I've ever had, to getting better service at restaurants and malls and the list goes on and on.

You name it, I've witnessed it first hand and can tell you that this special treatment is either a direct or indirect result of having a better-than-average, super-lean physique.

The direct part is obvious - you see those 'undercover' studies all the time on TV, where they stage some hot chick with a flat tire on the side of a busy road.  Dudes will pretty much risk their life to dart across traffic to help this poor, distressed HOTTIE.  Then they have some fat girl in the same scenario and it takes like 30 minutes for someone to finally help her out.  Gee, shocker.

The indirect benefits of having a lean body may be a little harder to visualize.  Unless you've experienced that inner-confidence and swag that comes from being lean and standing out in a crowd, you may not even be aware of this part.

But I can assure you that the hard work and dedication you put in to sculpt a killer, lean physique will pay you back 100-fold for the rest of your life.  You begin to see things more positively, you start bulldozing through what used to be major obstacles, you develop a winning attitude and generally start kicking life's a*s.

I admit, these reasons for losing fat and shaping your body with lean muscle are totally superficial, but in most cases it's the irrational reasons that have the greatest motivational impact.  Very few of my coaching clients are working this hard to lower blood pressure, despite what they originally want to claim.

When you dig deeper, the driving force behind them wanting to get into jaw-dropping shape is usually more along the lines of wanting to feel more attractive.  It's harder to admit, but that's a much more powerful reason to put yourself through brutal fat-burning workouts and remain disciplined with your nutrition plan.

You have to be honest with yourself and find the TRUE reason for wanting to sculpt a lean body.

Then get to work and start cashing in on these benefits yourself.  Everyone has the opportunity to lose fat, tone up and develop a lean body that demands respect.  Yet, very few people choose to take action and make it happen.

This only makes you that much more privileged when you become the exception and go from zero to hero.  Are you with me?  Are you going to start the body transformation process this very minute and enjoy a better life that is full of new opportunities?  Hope so...see ya on the flip side.

Your Coach,

Brad Campbell

PS - Have you read this yet:  Tacfit Commando review, the baddest workout program that can be done anytime, anywhere and guarantees lightning fast improvements in body composition and performance ability.  BUT, you'll have to work really freakin' hard, trust me...